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Showing posts from 2014

How to Query a Book Publicist

When I first started offering publicity services for authors (many years ago), the winter months were often a slow time for me workwise. Now, with so many authors self-publishing, I receive more queries in the fall and winter than at any other time of year. To help authors get the best response with their queries, I’ve listed some general tips on the best way to approach a publicist.  ... Do a little self-analysis first. Before you decide to contact a publicist, take a few moments to consider whether your book and your own personal platform are ready for the kind of promotional work that a publicist will do for you. Has your book been professionally edited? Has the cover been professionally designed? Do you have a website and social media sites? Have you thought about who your readers are and where you can best reach them? What kind of platform do you have? If you don’t have a platform, are you in the process of creating one? Know what you’re looking for in the way of

What Your First Conversation with a Publicist Might Look Like

For those who've never spoken with a publicist and wonder what the initial conversation might be like, I've compiled the list below of the items we typically discuss when authors contact me about their books (note: these will vary depending on the type of book and the individual needs of the author). I always ask for a copy of the book to read first, so we usually won’t have this conversation until after I’ve finished reading. ... 1) Editing and Cover Art I'm a stickler for books that have been professionally edited, and even though I specify that on my website, I'm often sent books that contain typos and grammatical mistakes or suffer from general writing problems. These are often easy fixes in the hands of professional editors, but many authors choose to skip this step in the publishing process. More often than not, authors will swear that their books have been edited (by multiple people, as one author recently claimed). But in most cases, authors assume that ha

Are MFA Programs Worth it? Some Unvarnished Thoughts on MFA Programs and the “Literary-Industrial Complex”

Reprinted with permission from The 7 Secrets of the Prolific: The Definitive Guide to Overcoming Procrastination, Perfectionism, and Writer's Block  by Hillary Rettig A poll of writers regarding whether or not a writer should attend an MFA Program The question is often asked: are MFA programs worth it? Are they worth the tremendous outlay of dollars and time? Perhaps some more than others (see our note below) ... The following is what popular writer Hillary Rettig has to say on the issue. Meanwhile, the debate rages on. Need we say more? Yes, we need to say much more. _______ MFA programs promise training and mentoring that will improve your writing, but often don’t deliver. Tim Tomlinson, in the introduction to The Portable MFA in Creative Writing , writes, “Many people find it hard to believe that I passed through two years of an MFA program, four separate workshops, and received not so much as a comma back on a manuscript. But it’s true, and my case was not exceptiona