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The Best Timing for Book Publicity

By Paula Margulies To everything, there is a season, and after many years of helping authors publicize their work, I’ve learned that some seasons that are better than others for certain aspects of book promotion. Here are my recommendations on timing for book publicity (note: this is general advice based on my experience as a publicist; your experiences may be different, depending on the kind of book you’ve written, whether you are traditionally or self-published with ebooks or print versions (or both), and the specific media and venues you plan to approach): 1. The best time to promote a new book: the first 6-8 months after its release The first 6-8 months that a book is out is the best time period to promote it, because that is when authors are most likely to receive yes nods from booksellers and members of the media for signings and interviews (except for those topics that tie in with breaking or hot news topics: then an older book can be considered timely). When I work with