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Ten Tips on Using Social Media to Promote Your Books

By Paula Margulies Many of my clients are stumped by the social media aspect of marketing their books. They understand that establishing a strong social media presence is important, but a good number of them avoid it because it appears time-consuming and somewhat daunting. But creating an effective social media marketing strategy doesn’t have to be difficult. I recommend that authors focus on sites that will give them the most bang for their time and effort. Rather than attempting to establish a presence on all sites, it’s better to start with two or three of them. For those new to social media, I usually recommend beginning with Facebook, Twitter, and Goodreads, and building a presence on those sites first before expanding to others. As far as what to post on a site, the most important concept to understand is why readers use social media in the first place. Most people don’t visit social media sites in order to be sold goods and services; they’re there to connect with other

New York Pitch Conference Review

C onversation With Author Pam Binder   Pam Binder is an Award Winning and New York Times Best Selling author. Pocket Books has published five of Pam's Fantasy Romance novels, including the New York Times best selling anthology, A SEASON IN THE HIGHLANDS. Pam is the President of Pacific Northwest Writers Association, an advisory board member for the Writer's Program at the University of Washington and an instructor in the University of Washington's Popular Fiction extension program. ______________ Under guided sessions, we learned how to make sure our pitches hit all the right notes. Our workshop leader was dedicated to not only helping us perfect our pitch, but acting as our mentor when we met with editors. - Pam Binder ______________ A New York Pitch Conference Review   NYC: How would you compare New York Pitch Conference to other writer conferences?   PB: This conference exceeded my expectations. It is a no-nonsense, no frills con